Business owners who only think locally cap their own ceiling without noticing. This piece opens with three questions that reveal whether your pricing, packaging and messaging are quietly built for one country only.
The middle section walks through how to read a market you've never sold in — using free, public data instead of an expensive research firm.
There's a short case study on a Lagos-based service business that restructured its offer for three currencies without hiring anyone new.
It closes with a one-page worksheet for auditing your own business against a genuinely global standard.