CTR, CAC, LTV, ROAS — marketing acronyms multiply fast, and mixing two of them up in a client meeting is an easy way to lose credibility. This glossary explains the dozen that come up most often, in plain language.
Each entry includes the one-sentence definition you'd actually say out loud, plus the formula only where it changes how you'd act on the number.
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Each entry includes the one-sentence definition you'd actually say out loud, plus the formula only where it changes how you'd act on the number.
A short section groups acronyms by which part of the funnel they measure, so you know which one to reach for in which conversation.
It ends with five acronyms that sound important but rarely matter for a small business — and what to track instead.